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Google Ads Management Services That Maximize Your ROI

Aarmus Marketing manages your Google Ads campaigns with a performance-first approach that focuses on real business outcomes. From strategy and setup to daily optimization and reporting, we build campaigns designed to convert.

✅ Search Ads, Performance Max, YouTube & Remarketing
✅ Conversion tracking + ROI reporting
✅ Continuous testing to improve ROAS and lower CPA

We Offer Google Ads Management for

Google Ads Audit Service

Google Ads Audit Service

From keywords and search terms to conversion tracking, ads, and landing pages — we identify gaps and share fixes you can apply immediately. Delivery in 3–5 working days.

Why Your Business Needs Professional Google Ads Management?

Google Ads can bring leads and sales fast. But without expert management, it can drain budget even faster.

A strong Google Ads account is built on control, clarity, and continuous improvement. Here’s why professional management makes a real difference:

You stop paying for the wrong clicks

Many campaigns waste spend on:

  1. irrelevant search terms
  2. broad targeting without filters
  3. weak match-type control
  4. missing negative keywords

The result is higher CPC and low-quality leads. With expert management, spend is pushed toward searches that convert.

You get clean tracking and real ROI visibility

If conversions aren’t tracked correctly, the data becomes unreliable.

  1. We set up tracking so you can measure:
  2. leads and sales by campaign
  3. cost per lead (CPL) and cost per acquisition (CPA)
  4. ROAS (Return on Ad Spend)
  5. which keywords and ads drive real outcomes

This is what turns Google Ads from “marketing activity” into a revenue channel.

Your account stays optimized as competition changes

Google Ads is an auction. Your competitors are always adjusting bids, creatives, and offers.

Management keeps your performance stable by improving:

  1. ad relevance
  2. Quality Score
  3. conversion rate
  4. budget allocation

Automated bidding still needs strategy

Google’s Smart Bidding can work well, but only when it gets the right signals.

Without the right conversions, landing pages, and campaign structure, automation can optimize for the wrong goals and inflate CPA.

Better management = better conversion rate

Even small improvements like:

  1. stronger ad copy
  2. better landing page alignment
  3. smarter targeting
  4. consistent testing

can lift conversion rate and reduce wasted spend over time.

If you’re serious about getting consistent performance from Google Ads, expert management isn’t an extra cost — it’s what protects your budget and increases ROI.

Our Proven Google Ads Management Process

Google Ads performance doesn’t improve by chance. It improves when every part of the account is planned, tracked, and optimized consistently.

Here’s how we manage campaigns to increase ROI, improve lead quality, and keep costs under control.

1) Account Audit & Keyword Research

1) Account Audit & Keyword Research

We start by understanding what’s currently working, what’s wasting budget, and where the fastest wins are.

Our audit typically reviews:

  1. campaign structure and targeting
  2. search terms quality (what people are actually typing)
  3. wasted spend sources
  4. bidding and budget distribution
  5. ad relevance and CTR
  6. Quality Score factors
  7. conversion tracking accuracy

Then we build keyword coverage using tools like:

  1. Google Keyword Planner
  2. SEMrush (for competitor and keyword gap insights)

We map keywords based on search intent, so you spend on buyers—not browsers.

2) Campaign Setup & Ad Group Structuring

2) Campaign Setup & Ad Group Structuring

A good structure improves control, reporting, and scaling.

We build campaigns around:

  1. product/service categories
  2. intent level (high intent vs research intent)
  3. match types and audience signals
  4. location targeting (if required)

We manage formats like:

  1. Search campaigns
  2. Display campaigns
  3. YouTube campaigns
  4. Performance Max campaigns

3) Ad Copywriting & Extension Setup

3) Ad Copywriting & Extension Setup

Ad copy impacts CTR, CPC, and conversion quality.

We write and test ads with:

  1. clear value proposition
  2. strong trust angles
  3. direct calls-to-action
  4. offer-driven messaging where relevant

We also set up extensions that improve visibility and clicks:

  1. Sitelinks
  2. Callouts
  3. Structured snippets
  4. Call extensions

4) Conversion Tracking & Analytics Integration

4) Conversion Tracking & Analytics Integration

Tracking is where most Google Ads accounts break.

We set up and validate measurement using:

  1. Google Tag Manager
  2. GA4 (Google Analytics 4)
  3. Google Ads conversion actions
  4. lead tracking + event tracking (form submit, call clicks, WhatsApp clicks, etc.)

 

This helps the account optimize toward real outcomes, not vanity metrics.

5) Ongoing Optimization & A/B Testing

5) Ongoing Optimization & A/B Testing

We continuously improve the account based on performance data.

Optimization includes:

  1. search term filtering + negative keyword expansion
  2. keyword and match type refinement
  3. bid strategy adjustments
  4. budget reallocation to top-performing campaigns
  5. ad testing for CTR and conversion rate lift
  6. landing page alignment improvements (where needed)

 

We track the metrics that matter:
CTR, CPC, conversion rate, CPA, and ROAS.

6) Performance Reporting & Actionable Insights

6) Performance Reporting & Actionable Insights

You get clear reporting that explains:

  1. what changed
  2. what improved
  3. what needs attention
  4. what we’re doing next

No confusing dashboards. No vague updates. Just performance visibility.

Want to see what’s limiting your current Google Ads results? 👉 Get Your Free Google Ads Account Audit

Search Campaigns (Capture High-Intent Demand)

Search Ads are built to win when someone is actively looking for a solution.

We structure Search campaigns using:

  • intent-driven keyword mapping
  • match type control (exact, phrase, broad where it makes sense)
  • negative keyword strategy
  • ad group segmentation for cleaner Quality Score signals
  • conversion-focused ad copy and extensions

 

Best for:

  • lead generation
  • high-intent product purchases
  • service inquiries
  • “best / pricing / near me / hire” searches

Performance Max (Scale With Automation — Without Losing Control)

Performance Max can unlock scale, but only when managed with structure and guardrails.

We run Performance Max using:

  • asset group strategy aligned with offers and landing pages
  • audience signals (customer lists, remarketing, custom segments)
  • creative and copy testing (headlines, descriptions, images, videos)
  • conversion tracking accuracy + value-based optimization
  • performance segmentation to reduce wasted spend

 

Best for:

  • scaling conversions across Google inventory
  • ecommerce growth (Shopping placements + feed-driven performance)
  • high-volume lead generation accounts that need expansion beyond Search

Google Display Ads (Retargeting + Top-of-Funnel Reach)

Display is powerful when used with precision. When used loosely, it becomes a budget leak.

We manage Display with:

  • controlled placements and audience targeting
  • topic exclusions and app category exclusions
  • frequency strategy to avoid overexposure
  • remarketing segmentation (hot vs warm vs cold users)

 

Best for:

  • remarketing visitors who didn’t convert
  • brand lift with measurable follow-up actions
  • supporting Search campaigns with extra touchpoints

YouTube Ads (Build Demand, Then Convert It)

YouTube Ads work when your audience needs trust before taking action.

We build YouTube campaigns around:

  • hook-based video messaging
  • audience targeting by intent signals
  • sequencing and remarketing flows
  • conversion-first landing paths (not “views only” setups)

 

Best for:

  • awareness + demand generation
  • scaling beyond Search volume limits
  • nurturing longer buying cycles

Remarketing Campaigns (Recover Lost Conversions)

Most users don’t convert on the first visit. Remarketing brings them back with better timing and stronger messaging.

We use remarketing across:

  • Display remarketing
  • YouTube remarketing
  • Performance Max remarketing signals
  • customer match (where available)

 

Best for:

  • improving conversion rate
  • lowering CPA over time
  • increasing sales without increasing CPC pressure

Key Benefits of Our Google Ads Management Services

Google Ads performance improves when your campaigns are built on the right foundations: structure, tracking, message-market fit, and continuous optimization.

That’s what we deliver as your Google Ads management partner.

What you get with Aarmus Google Ads Management

ROI-first strategy (not “traffic-first” campaigns)
Every decision is tied to conversion intent, lead quality, and profitability—not clicks.

Tighter targeting that filters out wasted spend

We actively control:

  1. search terms
  2. match types
  3. negative keywords
  4. location targeting
  5. device performance
  6. audience layers

This is how accounts stay efficient as competition grows.

Conversion tracking that makes performance measurable
We connect your campaigns to real outcomes through:

  1. Google Ads conversions
  2. GA4 reporting
  3. Google Tag Manager implementation
  4. call and form tracking events
  5. conversion value tracking (when applicable)

Higher Quality Score and better ad relevance
Better relevance improves:

  1. CTR (Click-Through Rate)
  2. CPC efficiency
  3. impression share on high-intent searches

Smarter bidding decisions with clean data signals
We align bidding strategies to your business goals using:

  1. Maximize Conversions
  2. Target CPA
  3. Target ROAS
  4. budget pacing controls and performance monitoring

Continuous testing that improves results month-over-month
We test and optimize:

  1. ad copy angles
  2. extensions and assets
  3. landing page alignment
  4. campaign segmentation
  5. audience signals and remarketing pools

Reporting that’s built for decisions, not screenshots
You get clear reporting on:

  1. CPA / CPL
  2. conversion rate trends
  3. ROAS (when relevant)
  4. what changed + what improved
  5. next action plan

A dedicated management system, not random tweaks
Your account runs on a structured optimization cycle designed for consistency, scaling, and performance protection.

Want to see what’s limiting your results right now? 👉 Request a Free PPC Audit

Services

Other Services of Aarmus Marketing

Faq

Our SEO Services FAQ

Google Ads management pricing depends on your monthly ad spend, number of campaigns, and how advanced your tracking needs are.
We usually start with an account audit, then recommend the right plan based on your targets (leads, sales, ROAS, or CPA). Request a free PPC audit and we’ll share a clear recommendation.

Both.
If you only need setup, we’ll build the right campaign structure, targeting, ads, and conversion tracking foundation.
If you want consistent performance, monthly management includes ongoing optimization, testing, and reporting so results improve month after month.

Our Google Ads management typically includes:

  • keyword research and intent mapping
  • campaign setup and structuring
  • ad copywriting + extensions
  • bidding and budget strategy
  • conversion tracking support (GA4 + Tag Manager)
  • search term optimization and negative keywords
  • A/B testing for ads and assets
  • performance reporting with action steps

We don’t run campaigns blindly. We work on a defined optimize + measure + improve cycle.

We improve ROI by working through a clear performance workflow:

  1. Audit: identify wasted spend and tracking gaps
  2. Fix: restructure campaigns and tighten targeting
  3. Optimize: improve CTR, conversion rate, CPA, and ROAS
  4. Scale: increase budget only where results are profitable

This keeps growth controlled and measurable.

Some campaigns generate conversions within days.
More stable improvement usually takes 2–6 weeks, as we collect conversion data, test ad angles, optimize search terms, and refine bids and budgets based on performance.

Yes. We reduce CPL/CPA by below 4 step process:

  1. filtering low-quality search terms using negative keywords
  2. focusing spend on high-intent keywords and top-performing campaigns
  3. improving ad relevance and landing page alignment
  4. optimizing bidding strategy after accurate conversion tracking is confirmed

Lower CPA comes from better control—not just lowering bids.

Yes. We manage Performance Max with a structured approach, including:

  1. asset group planning aligned with offers and landing pages
  2. audience signals and segmentation support
  3. conversion tracking validation
  4. creative and copy testing
  5. performance monitoring and budget control

Performance Max works best when it’s actively managed—not left fully automated.

Yes. We support GA4 + Google Tag Manager setup to track actions like:

  1. form submissions
  2. call clicks
  3. WhatsApp clicks
  4. purchases (for ecommerce)
  5. key engagement events tied to lead quality

Tracking is reviewed during the audit stage and improved before scaling spend.

Yes. We help improve landing pages for better conversion rate through:

  • tighter message match (ad → page → offer)
  • clearer CTA placement
  • reduced friction in forms
  • trust elements (proof, benefits, clarity)

Landing page improvements often lower CPA without increasing ad spend

Yes. In fact, many accounts perform better after a professional rebuild of:

  • structure and targeting
  • keyword intent alignment
  • conversion tracking reliability
  • search term control and exclusions
  • reporting clarity

We start with an audit, fix what’s limiting results, then move into consistent optimization.